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Discover Seoul, Korea
About Seoul
Seoul is the capital of the Republic of Korea and a city visited by many international travelers each year for business and leisure. With its long history and ever-changing trends, the city has a lot to offer to visitors. Located in the western part of the peninsula, Seoul sits along the Han River and is surrounded by mountains, creating a striking skyline. From royal palaces and traditional markets to modern cafés, museums, and nightlife, each district has its own character. With efficient public transportation, Seoul is easy to explore and a memorable gateway to Korean culture.
K-Culture & K-Food
‘Hangeul’, Korean Alphabet
Hangeul is Korea’s native writing system, created in 1443 under King Sejong and introduced to the public through the Hunminjeongeum in 1446.It was designed so anyone could learn to read and write more easily, using clear principles based on sound and shape.
Today, Hangeul is often praised for being logical, efficient, and beginner-friendly—one reason Korean culture feels more accessible to global visitors.
In 1997, UNESCO inscribed the Hunminjeongeum (Hangeul Manuscript) on the Memory of the World Register.
Colors of Korea: Hanbok
Hanbok is Korea’s traditional clothing, known for its graceful lines and vivid colors. Rather than everyday wear, it is now most often enjoyed during holidays, weddings, and special celebrations.In Seoul, many visitors also experience hanbok through rentals—walking through historic palaces and neighborhoods in modern reinterpretations of classic designs.
With flowing skirts, clean silhouettes, and carefully chosen fabrics, hanbok reflects both tradition and personal taste, making it a popular choice for memorable photos.Today, hanbok continues to inspire contemporary fashion while remaining a beautiful symbol of Korean heritage.
Hansik: Everyday Korean Food Culture
Hansik is traditional Korean cuisine, typically built around rice, served with soup and a variety of side dishes. Many meals feature seasonal vegetables as key ingredients and are often prepared by boiling, steaming, or simmering rather than deep-frying, which keeps the flavors clean and balanced.A distinctive element of hansik is its fermented foods, created through time and careful seasoning. Among them, kimchi—fermented cabbage—is the most widely known and enjoyed around the world.
A Global Icon of K-Pop: BTS
BTS has become one of the most influential K-pop groups in Korea and around the world. They are recognized for powerful live stages, thoughtful lyrics, and hands-on involvement in making their music, supported by a passionate global fan community known as “ARMY.”As K-pop’s reach expanded internationally, BTS helped bring the Korean Wave to an even wider audience. In 2019, they topped the Billboard 200 and continued to receive major global recognition, including repeated wins at the Billboard Music Awards.
Today, BTS is widely seen as a landmark act that reshaped how the world discovers and celebrates K-pop.
K-Pop on the World Stage: BLACKPINK
BLACKPINK has built a strong presence not only in Korea but also worldwide. They gained major attention as the first K-pop girl group to perform at Coachella, one of the largest music festivals in the United States.Their music videos are also widely known for reaching massive audiences, often setting new view records on platforms such as YouTube.
In addition, BLACKPINK achieved high rankings on the Billboard 200, further highlighting their impact on the global pop scene.
K-Culture in a New Genre: K-Pop Demon Hunters
K-pop has grown from a music trend into a cultural wave, shaping style, fandom, and stories worldwide.From Seoul to cities far away, fans everywhere now follow new sounds and new icons.
K-Pop Demon Hunters follows a top girl group with a secret mission, mixing stage heat with Korean myth and fast action.
Between practice and shows, they hunt what hides in the dark—and meet a rival boy band whose smile covers a twist.
With catchy hooks, slick art, and light humor, the film keeps clips and fan posts spreading fast across feeds.
As more people tune in, interest in Korea’s music, myths, and imagination keeps rising.
Seoul Tour Information
Virtual Seoul Tour
Explore Seoul through immersive 360° VR videos across a range of themes. Take a virtual walk through famous landmarks and unique venues, and try engaging team-building experiences—anytime, anywhere.
Go to Virtual Tour
Travel Highlights in Korea
